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An agreement for the provision of online marketing services (sometimes referred to as digital marketing services, e-marketing services, or internet marketing services). This agreement is drafted with terms intended to be reasonable to both the provider and the recipient of the services.
Thus, a marketing agreement is essentially a legally binding contract between two parties. One of them is offering their goods and services in the market while the other is the one who would market or promote these goods in the market.
A Digital Marketing Contract is an agreement between a digital marketing service provider (such as an agency or freelancer) and a client who is seeking digital marketing services.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
The methods and techniques used for online marketing include email campaigns, social media, advertising, search engine optimization (SEO) and more. The objective of marketing is to reach potential customers through the channels where they already spend their time reading, searching, shopping and socializing online.
Every marketing contract should contain a detailed explanation and guidance on the following points: Parties. ... Services. ... Pricing, fees, and payment terms. ... Duration and termination. ... Confidentiality and non-disclosure. ... Relationship between parties. ... Ownership. ... Intellectual property rights.