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By granting a licence, the trademark owner permits third-party use of its mark, which must be done carefully in order to maintain distinctiveness ? otherwise, the mark could be successfully challenged.
A licensing partnership is usually a short-term and non-exclusive arrangement that can cover multiple territories or markets. Examples of licensing partnerships are Disney, Microsoft, and Nike.
What is a Licensing Agreement? A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor. Licensing Agreement - Definition, Example, Pros and Cons Corporate Finance Institute ? Resources Corporate Finance Institute ? Resources
Some advantages of software licensing include the 3 Ps of licensing: portability, piracy, and profitability. Advantages of Software Licensing FAQ - Thales CPL thalesgroup.com ? software-monetization ? ad... thalesgroup.com ? software-monetization ? ad...
License Agreement Tips Firmly establish ownership. A good contract should clearly state what rights are being granted pertaining to the intellectual property in question. ... Do not overlook definitions. ... Define the royalty system. ... Explain the quality assurance monitoring process. ... Be aware of government regulations.
These are some common types of licensing agreements: Trademark license - outlines how you may use a trademark Patent license - outlines your right to sell, use, make distribute and export a product that is patented Copyright license - outlines your right to reproduce and sell copyrighted assets. Understanding Licensing Agreements - LinkedIn linkedin.com ? pulse ? understanding-licensi... linkedin.com ? pulse ? understanding-licensi...
An example of a licensing agreement in the restaurant space would be when a McDonald's franchisee has a licensing agreement with the McDonald's Corporation that lets them use the company's branding and marketing materials.
You may be able to pay this in an upfront lump sum or come up with a plan to pay based on the sales of the property. For instance, one royalty agreement may say that the licensee has to pay 1% of all sales to the licensor. If a licensee makes $10 per item, then they owe the licensor 10 cents for each item sold. Licensing Agreement: What Is It? 5 Elements To Include Contracts Counsel ? licensing-agreement Contracts Counsel ? licensing-agreement