The Indiana Right of Publicity — Picture and Name Release is a legal protection that safeguards an individual's image, name, and likeness from unauthorized commercial exploitation. This legal framework establishes the rights of individuals, celebrities, and public figures to control the use of their identity for commercial purposes, ensuring that their image and name are not used without proper authorization. In Indiana, the Right of Publicity grants individuals exclusive control over the use of their picture and name, empowering them to give consent and negotiate terms for their image and name usage in various commercial activities. This protection extends beyond traditional advertising avenues, encompassing merchandise, endorsements, sponsorships, and various other commercial endeavors that involve the use of an individual's likeness or personal brand. By having the right to control their picture and name usage, individuals in Indiana can initiate a Picture and Name Release agreement to grant permission for the use of their image and name in specific circumstances. These agreements can vary depending on the type of usage, duration, compensation, and other relevant terms. Different types of Indiana Right of Publicity — Picture and Name Releases include: 1. Commercial Endorsements Release: This type of release allows companies or brands to use an individual's picture and name in their promotional material, such as advertisements, billboards, and digital marketing campaigns. The release specifies the terms and conditions under which the individual's likeness can be used, ensuring appropriate compensation and protection. 2. Merchandising Release: If individuals want to grant permission for companies to use their picture and name on merchandise like clothing, accessories, or collectibles, they can create a Merchandising Release agreement. This agreement outlines the terms for licensing the individual's identity for various merchandising activities, ensuring fair compensation and control over the products associated with their personal brand. 3. Media Release: A Media Release allows individuals to authorize the use of their picture and name in media publications, magazines, newspapers, or other journalistic materials. This type of release specifies how their image and name can be used and ensures that any media coverage aligns with the individual's intentions and protects their rights. 4. Sponsorship Release: If individuals are participating in sponsorship deals or partnerships, they can create a Sponsorship Release agreement. This type of release grants permission for the use of an individual's picture and name in connection with specific sponsorships, events, or campaigns, allowing the individual to control their representation in these promotional activities. It is crucial for individuals, celebrities, and public figures in Indiana to understand and exercise their Right of Publicity — Picture and Name Release to protect their image, reputation, and personal branding rights. By utilizing appropriate agreements tailored to their specific circumstances, they can ensure that their likeness is used authentically, with proper compensation, and under their desired terms.