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An example of a licensing agreement in the restaurant space would be when a McDonald's franchisee has a licensing agreement with the McDonald's Corporation that lets them use the company's branding and marketing materials.
An international licensing agreement allows foreign firms, either exclusively or non-exclusively, to manufacture a proprietor's product for a fixed term in a specific market.
Worldwide Licensing Agreements are legal contracts that grant specific rights to a licensee to use, distribute, or market a licensor's intellectual property (IP) or proprietary assets on a global scale.
Licensing International has been at the center of the multi-billion-dollar worldwide brand licensing industry for more than 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership.
A license contract, also known as a license agreement or licensing agreement, is a type of contract where one party (the licensor) grants another party (the licensee) the right to produce, use, sell, and/or display the licensor's protected material.
The terms of a product licensing agreement typically include royalty payments for each unit sold, minimum sales quotas, and milestone payments when certain production goals are achieved.
An international business licensing agreement involves two firms from different countries, with the licensee receiving the rights or resources to manufacture in the foreign country. Rights or resources may include patents, copyrights, technology, managerial skills, or other factors necessary to manufacture the good.