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The two types of licensing agreements are exclusive and non-exclusive agreements. An exclusive licensing agreement grants the licensee sole rights, eliminating competition for the trademark or product, while a non-exclusive agreement allows multiple licensees to use the same trademark. In the context of a Hawaii License Agreement for Use of Trademark Regarding a Manufactured Product, understanding these distinctions leads to better strategic decisions for trademark holders and manufacturers alike.
How to decide between types of licensing agreementsPatent Licensing. Patents cover science and innovation.Trademark Licensing. Trademarks are signifiers of commercial source, namely, brand names and logos or slogans.Copyright Licensing.Trade Secret Licensing.Exclusive.Non-exclusive.Sole.Perpetual.More items...?
A trademark licensing agreement is a legal contract between a trademark owner and another party that have agreed to use the trademark on preapproved terms decided between the contracting parties.
A trademark license agreement allows the licensee to use (but not own) the licensor's trademark in connection with agreed-on products or services. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation.
Types of Trade LicensesExclusive License: The licensee gains sole commercial rights to the trademark.Sole license: The licensee and licensor can use the trademark.Non-exclusive license: The licensee, licensor, and any outside individuals the licensor also assigns a license to can use the trademark.
An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
Practitioners and licensing executives often refer to three basic types of voluntary licenses: non-exclusive, sole, and exclusive. A non-exclusive licence allows the licensor to retain the right to use the licensed property and the right to grant additional licenses to third parties.
In trademark licensing, a trademark owner (Licensor) grants permission to another (Licensee) to use that trademark on mutually agreed terms and conditions.
The licensing agreement should explain what the licensee can do with the license. It should say whether the license is exclusive or not. It should also discuss whether the licensor gets to use the license or cedes all rights to the licensee.