A souvenir program could be described as:
"a commercial enterprise (often produced as part of a marketing plan)
"designed to emphasize a company or show and the personalities connected
"whether on stage or as creative forces (e.g. author, composer, choreographer or lyricist) with
"photographs, short biographies and related information.
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Souvenir advertising - products that host advertising information in the form of text or image. Souvenirs are an indispensable marketing tool to enhance the image of the company. It is distributed to potential buyers as a gift, showing respectful and friendly attitude of the brand to its customers.
People do not buy books on the basis of advertising. Book buying is 100% the result of what we now call ?influencers.? Word of mouth, reviews, recommendations, and publicity. Advertising doesn't work for books.
In view of this, we would earnestly request you to kindly make provision for inserting an Advertisement of your esteemed institution/company/corporate house in that Souvenir. Needless to say, your Advertisement will get a wide publicity amongst the vast number of readers throughout the length & breadth of the country.
How do you solicit ads for a souvenir book? Approach targeted businesses in person. Bring a packet that includes your sample book, an information sheet about the types of ads you are offering, and a price sheet. Visit each business and politely ask to see the manager.
If your ad takes them to the book's Amazon listing page, make sure it includes the following elements: A photo of your book cover. An enticing book description. A high-quality author photo. A concise and informative Author bio. Any blurbs you may have from people respected in your field.
