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The more the referral partner helps you ?sell?, the higher percentage they'll typically get. A consulting referral fee of 5-15% is common. On a large deal with a low level of involvement, you're looking at a finders fee of 1-5%.
A referral agreement (sometimes referred to as an introduction agreement, commission agreement or finder's fee agreement). This agreement is for use between a supplier or service provider and another company that refers potential clients to the supplier or service provider in return for a commission.
What percentage are typical sales referral fees at agencies? Most common, in my experience: a referral fee for 10% of revenue. Second most common: a referral fee for 5% of revenue. After that, options are all over the place?for instance, 20% of the first month's retainer, and nothing after that.
Put it in writing. If you're going to ask for or receive a referral fee, put it in writing. A one-page letter of agreement works best. State the reasons, the rate, and the terms.
The fees, typically in cash, could be anywhere from 5% to 25% of the total sale, depending on the type of transaction. The referral fee motivates the referrer to recommend the business, bring in new customers, and facilitate sales.
A referral rate of 2% is generally considered to be healthy. The global average referral rate across all industries is 2.35%. If your referral rate is close to or higher than this, then you can feel confident in knowing that your referral program is on track.