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A licensing agreement is a contract between a licensor and licensee in which the licensee gains access to the licensor's intellectual property. The party providing the intellectual property is called the licensor while the party receiving the intellectual property is called the licensee.
Examples of license agreements, include: Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character. The license of a technology where the licensee is granted the right to use the licensor's software, or other intellectual property asset. Licensing vs. Franchising: Understanding the Differences franchiselawsolutions.com ? learn ? licensin... franchiselawsolutions.com ? learn ? licensin...
For example, Apple and Microsoft have had cross-licensing agreements since the 1990s. The agreements between the two tech forces have covered design patents, technical software features and more, and at one point covered any patent filed by either company.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
Benefits of Cross-Licensing Agreements Ability to bundle complementary technology to help develop a superior product. Enhance interoperability between networked products. Access to new markets. Lower production and development costs. Can benefit from other party's marketing and manufacturing capabilities. Cross-Licensing Agreement | UpCounsel 2023 UpCounsel ? cross-licensing-agreement UpCounsel ? cross-licensing-agreement
Cross Licensing refers to the cross-license agreement between patentees, entered into for purposes of avoiding litigation concerning conflicting patents. It helps preserve the financial incentives for inventors to commercialize their existing innovations and undertake new, potentially patentable research. cross-licensing | Wex | US Law | LII / Legal Information Institute LII / Legal Information Institute ? Wex LII / Legal Information Institute ? Wex
Examples. Suppose Company A, a manufacturer and seller of Baubles, was based in the US and wanted to expand to the Chinese market with an international business license. They can enter the agreement with a Chinese firm, allowing them to use their product patent and giving other resources, in return for a payment. 7.3 Licensing ? Core Principles of International Marketing wsu.edu ? cpim ? chapter ? 7-3-licensing wsu.edu ? cpim ? chapter ? 7-3-licensing
A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.