This is a sample press release announcing new products offered by a company.
Colorado Press Release for New Product
Category:
State:
Multi-State
Control #:
US-PR-0003
Format:
Word;
Rich Text
Instant download
Description
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How to fill out Colorado Press Release For New Product?
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FAQ
How do you write a press release?Find a newsworthy angle.Write an attention-grabbing headline.Write your opening sentence (aka, lede)Craft two to five strong body paragraphs with supporting details.Add quotes.Include contact information.Write boilerplate copy.24 Sept 2020
Key Takeaways The primary purpose of all press releases is to promote something specific and significant. A company cannot send out a product announcement press release the day after the product has been launched, but it must be done in anticipation of the product.
A press release is a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need. Some outlets will share your news based solely on the press release.
Wikipedia's press release definition According to them, a press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Key Components of a Rebranding Press ReleaseThe press release title (The Brand Switch Announcement)The introduction ( The 5Ws of the change in brand identity)The second paragraph ( Further argument)Quotes from company executives ( Quotes from the top executives/CEO/Founder)The third paragraph ( Wrap it up)More items...?
How Far in Advance Should You Send a Press Release? You should send your press release two to three weeks before an event like a conference or store opening, whilst a pitch to a glossy magazine may need to go out months ahead of time.
The best time to send a press release is between 10 am and 2 pmthis is when editors open about one-third of all the emails they've received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.
How to write a killer press releaseFormat properly. Journalists are looking for an excuse to hit the trash icon.Seize attention with an eye-catching headline. The title of your press release should be a mini press release in its own right.Don't 'bury' the story.Find an angle.Make it personal.Use a quote.
5 Steps to Write a Good Press Release for a ProductStart with the headline. Make it irresistible.Convey the news value in the first para.Write one or two quotable quotes.Provide detailed background information on the subject.Place your boilerplate in the end.
To sum up, every product launch press release should contain:An attractive headline that features unique benefits & features of your product.The standard elements of a press release: headline, dateline, lead, body, company info, media contact information.A specific audience that it's targeted to.More items...
More info
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