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With a social media influencer contract, both parties demonstrate their commitment to preventing problems from arising before and during a campaign. In addition, influencer contracts may help protect one or both parties if there is an issue regarding the campaign's expectations, performance or legalities.
Provide a high-level introduction explaining what your company does. Talk about your niche in the market and what makes you unique. It's also a good idea to link to your media kit or provide your logo or other brand files for the influencer to use. This is also a good opportunity to talk about your brand values.
An influencer agreement is a legally binding agreement outlining terms between a corporation and an influencer to promote the advertiser's products or services. The terms of the agreement also outline the scope of the task, the financial responsibilities of the influencer and the company, deadlines, and expectations.
The agreement should set out any Brand obligations. This might include for example, to provide the Influencer with style guides, products or services by a certain date, respond to requests for approval of content within certain time frames and to pay the Influencer the agreed fees.
What should you include in your influencer contract? Non-disclosure and confidentiality agreement. ... Compensation model. ... Timelines and milestones. ... Brand campaign guidelines. ... Influencer campaign guidelines. ... Consumer privacy law. ... Campaign deliverables. ... Brand exclusivity.