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Some world-renowned examples of product placement include Spielberg's E.T. and Hershey's Reese's Pieces, Tom Cruise's Ray Ban shades in Risky Business, and Carrie Bradshaw's Manolo Blahnik shoes in Sex and the City. Certain movies work with multiple brands.
You'll go to which is the Association of Entertainment Marketing Professionals, and do a search of each item on your list to find out which product placement agencies represent each one. Give the person listed a call and tell them what kind of project you're shooting and sell up any aspects you can.
1. Heineken James Bond d83cdf7a James Bond has always been one of the top movie franchises to include product placement and has included everything from cars to computers and laptops to watches, some of which we'll talk about later. One of the more recent placements came in the form of alcohol.
Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience.
Traditionally there have been three main types of product placement; screen placement, script placement, and plot placement.