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How to create a social media policyEstablish expectations.Assign roles.Develop security protocols.Implement a social media crisis plan.Comply with state and federal law.Provide guidelines for personal social media use.Allow employees some freedom.Post it in multiple places.
A social media policy should reflect the company's culture and be consistent with other company policies, said Qode's Laguerre. "It's important for companies to be transparent about their expectations and what is and is not appropriate to post so there aren't any misunderstandings."
At a minimum, every social media policy should include details about:Sharing proprietary or confidential company information.Posting defamatory, derogatory, or inflammatory content.Posting information or pictures that imply illegal conduct.
In writing your media policy, make sure you:Clearly identify the purpose of the policy.Define the term 'media' as it relates to YOUR policy.State what your organisation hopes to achieve by talking to the media at all.Identify who is responsible for media promotion.More items...?
Examples of such conduct might include offensive posts meant to intentionally harm someone's reputation or posts that could contribute to a hostile work environment on the basis of race, sex, disability, religion or any other status protected by law or company policy.