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As previously mentioned, you have to get your customer's permission before sharing their testimonials on social media. If you provided money or other incentives for this customer, or if you have a paid relationship with an influencer, it's important to disclose this clearly when you or the customer makes the post.
Here's a B2B customer testimonial template based on this real-world example: [Talk about a benefit of the product or service used] [Talk about how it addressed a pain point] [Give a personal introduction] [Talk about the company] [Highlight a tangible result] [End with an endorsement]
If someone writes you a review or testimonial and you want to publish that on your website or social media, you need them to sign a testimonial release form.
Combine text with visuals Including photographs and other visuals makes your testimonials more credible. Photos of your customers, as well as videos that show your customers using the product, are particularly powerful.
Determine what story you want to tell. You want your testimonials to tell a story about your product and business. ... Ask specific questions. ... Keep it short and conversational. ... Use the customer's name and include pictures, if possible.