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To best connect with your donation letter recipients, here are some best practices you can follow: Tell a story. As mentioned before, it's been proven that a captivating story is one of the best ways to connect with your donors. ... Appeal to your donors' emotions. ... Make sure your letter is easy to read. ... Know your audience.
Instead, choose words like partner, give, and support. "Donate" gives the impression that you only want (or need) their money. Words like "support" and "partner," followed by the name of your cause or campaign, can increase your donations significantly because they invite people into a relationship.
Keep the wording simple, for example: ?Instead of gifts, we ask for your help in giving back on our wedding day. We would greatly appreciate a donation to our favourite charity??. Make sure you note whether your chosen charity is tax-deductible.
When asking for a donation, it's important to: Personalize your donation request letter as much as possible. Don't assume the reader knows about your cause. Tell a compelling story. Express gratitude in advance. Segment your donors. Include a call to action.
How To Write the Perfect Donation Request Letter Start with a greeting. ... Explain your mission. ... Describe your current project/campaign/event. ... Include why this project is in need and what you hope to accomplish. ... Add photographs or infographics. ... Show the tangible impact associated with specific donation amounts.