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Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo. A special example of a press release is a communique (/k??mju?n?ke?/), which is a brief report or statement released by a public agency.
It needs to show the location (usually the city) where the press release is coming from and the date it is published. Both location and date (full date including month, day, and year) should be in bold, and the location should be in all caps, formatted similarly to this: CITY, ST. (Month Day, Year) -.
How to write a press release Write a clear, captivating headline. ... Include the date and your location. ... Quickly tell them what they need to know. ... Then give more context. ... Be honest and unbiased. ... Eliminate industry jargon. ... Include relevant, colorful quotes. ... Sign off appropriately.
The body of the media release will expand on your opening paragraph. Include background information about your new location and supporting details. Here you can mention features of the new location, hours of opening, and so on. Also, make sure to write at least one quote.
Craft Your Lead Paragraph This includes the location and date of your grand opening, as well as a short overview of the event?all within a concise paragraph of about 60 words. Be succinct in the first paragraph, then expand with more details and context in the body of your press release.