Exclusivity is a contract term in which one party grants another party sole rights with regard to a particular business function. An example of this type arrangement is a strategic partnership agreement.
This is an example of a license agreement where one party to a strategic alliance is granting the other party the right to manufacture and sell one of Licensor's products in a particular limited territory. Licensee has identified a market for a new product, contracted to have Licensor develop the product, and received the right to market the new product in the particular market identified. Licensor benefits by getting a per piece royalty on Licensee's sales.
Strategic Partnering For Value
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How to fill out Strategic Partnership Agreement Dealing With An Exclusive License Agreement - Exclusivity?
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Another way to add value to your partnerships is to co-create and innovate with your partner. This means working together on joint projects, products, or services that can benefit both parties and their customers.
A strategic business partnership is a long-term business relationship focused on creating joint value for two or more organizations. The more value created by the partnership, the more strategic it is.
The deal between Starbucks and Barnes & Noble is a classic example of a strategic alliance. Starbucks brews the coffee. Barnes & Noble stocks the books. Both companies do what they do best while sharing the costs of space to the benefit of both companies.
Some good examples of strategic partnership agreements between brands that you may have heard of include Starbucks' in-store coffee shops at Barnes & Nobles bookstores and HP and Disney's ultra hi-tech Mission: SPACE attraction. But that's just the tip of the iceberg.
Partnership Strategy Template Define clear examples of your focus areas. ... Think about the objectives that could fall under that focus area. ... Set measurable targets (KPIs) to tackle the objective. ... Implement related projects to achieve the KPIs.