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The strongest trademarks are those that are inherently distinctive. These are trademarks which easily identify the good or service. Descriptive and generic trademarks are weak and often get rejected so it is important to understand what makes or breaks a trademark.
By registering your company name as a trademark, you can be sure that you're able to retain the exclusive rights of your brand. There are three ways in which a business can be registered: sole trader, limited company, or partnership.
Trademark Filing Fee Each form has a different filing fee associated with it. Most people will opt to file the lowest cost application, the TEAS Plus Form. This form costs $250 per class of good or service.
Best Overall: » Best Budget: Trademark Plus » Best for Small Businesses: Rocket Lawyer » Best for Startups: Trademark Factory » Best for Online Businesses and E-Commerce: Trademark Garden » Best for International Trademark Registration: Trademark Express »
A trademark can help you distinguish your products or services from those of your competitors, and it can also give you a legal weapon to fight against infringement. Although the process of applying for a trademark can be complex and time-consuming, it's worth the effort to safeguard your brand identity.