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Non-price competition typically involves promotional expenditures (such as advertising, selling staff, the locations convenience, sales promotions, coupons, special orders, or free gifts), marketing research, new product development, and brand management costs.
Marketing involves a range of approaches (based round the 4Ps), including product differentiation, advertising, promotion and distribution.
Non-price competition typically involves promotional expenditures (such as advertising, selling staff, the locations convenience, sales promotions, coupons, special orders, or free gifts), marketing research, new product development, and brand management costs.
Non-price competition involves advertising and marketing strategies to increase consumer demand and develop brand loyalty.
Non-price competition is an important strategy in marketplaces where sellers are offering their service as a product, such as AirBnB, Fiverr, oDesk, TaskRabbit, Mechanical Turk, etc. In these marketplaces, suppliers tend to distinguish themselves in terms of customer satisfaction, speed of delivery, quality, etc.