Assessing Website Traffic For Google Ads
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FAQ
Google Analytics enables users to track up to 200 different metrics to measure how their websites are performing. While some metrics may be more valuable to certain businesses than others, these are some of the most popular metrics: Users. A user is a unique or new visitor to the website.
Website traffic refers to the number of users visiting your site, while leads are potential customers who have shown interest in your product or service by providing contact information.
In Google Ads, you can also create a campaign using the Website traffic goal, which recommends settings and features to help you drive interested customers to your website. Using this campaign goal, you can build a list of site visitors you can reconnect with later.
Google Analytics is a free tool that tracks data associated with your website traffic and can help you make sense of that information.
To see a list of searches that have triggered your ad, use the Search terms report. You can use this report to identify relevant terms that are driving traffic to your website, and then add them as new keywords.
