For the record: the Travis Mathew brand is owned by Callaway.
We describe our age demographic as 18-80, and to us “cool” is approachable, not exclusive. My first few years in retail, I worked for a company where it felt only certain people were allowed to work or shop there, and I never liked that. TravisMathew is the opposite.
Generally, comments on the Travis Mathew clothes were very positive. The Make It Rain jacket and V-Guile Sweater, in particular, received lots of compliments. Comments generally focused on the high quality of the apparel.
Founded and based in Southern California, TravisMathew is an established and progressive men's sportswear brand producing apparel for work and play that is rooted in and drawing its inspiration from all aspects of Southern California culture and lifestyle.
TravisMathew is an upscale male sporting apparel brand focused on delivering a unique feeling: casual and sporty style while maintaining a sophisticated and polished look for the wearer.