Legitimate interests: you can process personal data without consent if you need to do so for a genuine and legitimate reason (including commercial benefit), unless this is outweighed by the individual's rights and interests. Please note however that public authorities are restricted in their ability to use this basis.
Everyone has the right to the protection of personal data concerning him or her. Such data must be processed fairly for specified purposes and on the basis of the consent of the person concerned, or some other legitimate basis laid down by law.
Many laws mandate that companies obtain explicit consent from users before collecting, sharing, or selling consumer data for purposes like targeted advertising or personalized marketing. Companies must also be transparent about their data practices, users' rights, and how those rights can be exercised.
You must have a valid lawful basis in order to process personal data. There are six available lawful bases for processing.
Processing personal data is generally prohibited, unless it is expressly allowed by law, or the data subject has consented to the processing. While being one of the more well-known legal bases for processing personal data, consent is only one of six bases mentioned in the General Data Protection Regulation (GDPR).
Legitimate interests: you can process personal data without consent if you need to do so for a genuine and legitimate reason (including commercial benefit), unless this is outweighed by the individual's rights and interests. Please note however that public authorities are restricted in their ability to use this basis.
A privacy notice should identify who the data controller is, with contact details for its Data Protection Officer. It should also explain the purposes for which personal data are collected and used, how the data are used and disclosed, how long it is kept, and the controller's legal basis for processing.
If an organization is collecting information from an individual directly, it must include the following information in its privacy notice: The identity and contact details of the organization, its representative, and its Data Protection Officer.
Your notice must include, where it applies to you, the following information: Categories of information collected. For example, nonpublic personal information obtained from an application or a third party such as a consumer reporting agency. Categories of information disclosed.
A privacy notice typically includes information on how data is kept secure, the types of personal data collected, and how data is used. It generally does not include the names of specific personnel with access to the data.