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Meet The Nike Athletes and Their Partnerships Michael Jordan: The Deal That Changed Everything. LeBron James: The Billion-Dollar Bet. Cristiano Ronaldo: A Global Force. Tiger Woods: Transforming Golf's Image. Serena Williams: Championing Women in Sports. Kobe Bryant: The Legacy of Mamba Mentality.
Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant — for women. The two companies announced NikeSkims on Tuesday, a line of training apparel, footwear and accessories for women.
Nike is Clark's most valuable endorsement deal. In April, the Swoosh signed the future WNBA Rookie of the Year to an eight-year agreement worth more than $3 million a year on average. Her WNBA salary and bonus: roughly $100,000. Sponsors providing the bulk of an elite female athlete's income is not unique to Clark.
Meet The Nike Athletes and Their Partnerships Michael Jordan: The Deal That Changed Everything. LeBron James: The Billion-Dollar Bet. Cristiano Ronaldo: A Global Force. Tiger Woods: Transforming Golf's Image. Serena Williams: Championing Women in Sports. Kobe Bryant: The Legacy of Mamba Mentality.
In 2017, Messi secured a lifetime deal with Adidas, making him the only soccer player to have such an agreement. This partnership has been incredibly lucrative for the brand.
1 overall pick Caitlin Clark made headlines by signing a groundbreaking endorsement deal with Nike valued at $28 million over the next eight years. As part of the deal, Nike agreed to create a signature shoe for the Indiana Fever guard, marking a significant milestone in her career.
By comparison, Clark signed a four-year, $338,056 contract after being drafted by the Fever. She made $76,535 during the 2024 season and could earn up to $97,582 in annual salary in the final year of her deal. There is also her endorsement contract with Nike, which is reportedly $28 million over eight years.
Caitlin Clark had offers from multiple apparel companies for a shoe deal before striking a historic eight-year, $28 million pact with Nike, the largest shoe deal ever for a women's basketball player. Some of those companies didn't think Clark was worth anything close to that.
Clark, the 2024 No. 1 pick and WNBA Rookie of the Year, was sponsored by Nike throughout her college career, and signed a new eight-year, $28 million deal with Nike after she was drafted in April 2024. At the time, it was the largest sponsorship contract for a women's basketball player.
VERDICT. False. The narrative that Caitlin Clark turned down a $400 million deal with Nike due to the company's association with Colin Kaepernick was published by a satire website. This article was produced by the Reuters Fact Check team.