Enablement, energy, empowerment, and encouragement. They believe that to create a workplace of truly engaged employees, each of these four elements must be alive and thriving in an organization.
The vision statement sets the direction for the company's future and defines the core values that need to be aligned across the organization. It provides a clear purpose, guiding employee behaviors and decisions to foster a cohesive and motivated work environment.
By focusing on the 5 Cs—Care, Connect, Coach, Contribute and Congratulate—organisations can create an environment where employees feel valued, motivated and engaged.
Concept-based vision statements. BBC: “To be the most creative organization in the world” Disney: “To make people happy.” Google: “To provide access to the world's information in one click” IKEA: “To create a better everyday life for the many people” Instagram: “Capture and share the world's moments”
“The key element of engagement is trust; building trust requires companies to provide workers with as much autonomy and flexibility as possible.” – Matt Charney. “You must immerse yourself in your work. You have to fall in love with your work … You must dedicate your life to mastering your skill.
"Our vision is to transform the employee experience by fostering innovation, inclusivity, and shared success."