Defamation Per Se Under California Defamation Law In most California slander and libel cases, plaintiffs must prove how the communications under review caused material harm — except in per se lawsuits. A statement is considered defamatory per se if harm to the victim is inherent.
In California, you must prove five elements to establish a defamation claim: An intentional publication of a statement of fact; That is false; That is unprivileged; That has a natural tendency to injure or causes “special damage;” and, The defendant's fault in publishing the statement amounted to at least negligence.
Defamation is an invasion of the interest in reputation. It may be libel or slander. (California Civil section 44; herein, “Civ. Code § __.”) The tort involves (a) a publication that is (b) false, (c) defamatory, and (d) unprivileged, and that (e) has a natural tendency to injure or that causes special damage.
Examples of social media defamation Sharing a video that includes untrue comments about an individual, with the purpose of defaming them and causing harm to their reputation. Leaving a Google review that is false and aimed at tarnishing the reputation of a business.
The most common defenses to defamation are: 1) truth; 2) consent; 3) privilege; and 4) the statute of limitations. Perhaps the most distinct aspect of the defamation cause of action is that falsity is required. In other words, the statement publicized about the plaintiff must be false in order to prove defamation.
An effective defamation cease and desist letter will usually begin with a clear and factual introduction of the involved parties. Following this, the letter should present the facts in a chronological order, beginning with the earliest incident and progressing through subsequent events.
The statute of limitations for defamation lawsuits in California is one year, per California Code of Civil Procedure section 340(c). This means that you must file a lawsuit within one year of the date the alleged defamatory statement was made.
The plaintiff must show that the false statement was so inherently defamatory that it falls into one of California's nine types of defamation per se or prove that they experienced damages to their reputation as a result of the statement.
If you decide to do it alone, your letter should state the specific defamatory statements made, confirm that they are defamatory, indicate the reputational harm caused, demand an apology and retraction of those statements, and demand that they cease making further statements failing which you will sue them.