Between 1978 and 2007, there were a number of legal disputes between Apple Corps (owned by the Beatles) and the computer manufacturer Apple Computer (now Apple Inc.) over competing trademark rights, specifically over the use of the name "Apple" and their respective logos which consist of a profile of an apple.
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Jobs had a particular interest in fruitarian diets and had recently returned from spending time on an apple orchard. He found the name "Apple" to be simple, friendly, and approachable, which resonated with his vision for the company.
In 2021, Medical companies AliveCor and Masimo filed patent lawsuits against Apple in the ITC. They accused the tech giant of integrating their innovative technologies—AliveCor's heart activity monitoring and Masimo's blood oxygen tracking—into Apple Watches.
The 2024 DOJ lawsuit alleges that Apple's strategy relies on exclusionary, anticompetitive conduct that harms both consumers and developers. For consumers, this has resulted in fewer choices, higher prices and fees, lower quality smartphones, apps, and accessories, and less innovation from Apple and its competitors.
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