Keep them short and sweet. One sentence about who you are, one sentence reiterating the project using their words from the post.The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more. Here's the structure I'll follow in each job. Struggling to Save Connects on Upwork? Here's How to Bid Smart! Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. View Travis B. profile on Upwork, the world's work marketplace. Travis has completed 22 jobs on Upwork.