The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more.Restate their core problem. Here's the structure I'll follow in each job. Keep them short and sweet. One sentence about who you are, one sentence reiterating the project using their words from the post. Discover easy to use freelance proposal samples for UpWork, and learn about the best tips for writing a proposal that works. Creating an Upwork proposal follows a similar format to writing a regular cover letter. The proposal should be adapted to each project individually. This template covers key aspects such as project scope, deliverables, payment terms, confidentiality, intellectual property rights, and dispute resolution.