If it is published in print (including digital print), or through some form of media, it is called libel. A defamatory statement is one that is communicated to at least one person other than the subject. It is usually in the form of spoken or written words, but may also include media such as photographs and cartoons.
A libel claim requires the elements for defamation, which consist of: “(1) a false and defamatory statement, (2) unprivileged publication to a third person, (3) fault, amounting to at least negligence, and (4) actual or presumed damages.” In cases of defamation per se, however, no proof of damages is required.
Someone can make a libelous statement about a person or business in print or online. Examples of potentially libelous statements include: a social media post spreading a false rumor about a person having a sexually transmitted infection. a Yelp review that falsely claims the reviewer got food poisoning at a restaurant.
The Distinction Between Libel and Slander Libel: Requires some form of permanence or record, such as writing, printing, lithography, engraving, radio broadcast, television broadcast, or online posts. In the context of graffiti, the permanence of the written medium would typically classify it as libel.
In order to prove libel, you must be able to show that at least one other person besides you received or read the communication that you believe is false and defamatory. This could have occurred through the media, a letter, an email, or even a social networking post.
Associated Press's definition of libel: Any accusation that a member of society has violated common standards of ethical behavior can lead to a libel suit. In short, libel is publication of false information about a person that causes injury to that person's reputation.
Generally, to prove defamation, you must show that a false statement was made, about you, to third parties, and which caused you damage. Once you have evaluated your case, and determined that you can satisfy these elements, you can then proceed with pursuing your matter.