This publication explains the tax rules that apply when you dispose of property, including when you dispose of only a portion of certain property. This article offers guidance on helping clients take advantage selling personal goodwill as a tax strategy.This Drake Tax article discusses the sale of an asset used for personal and business use. Form 4797 is used to report gains made from the sale or exchange of business property, including but not limited to property used to generate rental income. Use Form 4797, Sales of Business Property, to report the following. Sales or exchanges of property used in a trade or business. Line 1: Enter the name, address, and Tax Identification Number (TIN) of the other party (either the purchaser or seller). The sale of personal goodwill, as an asset separate from corporateowned goodwill, should withstand challenge. Personal use property is a type of asset or other property that an individual does not use for business purposes or as an investment.