The Marketing Agreement in Utah serves as a detailed contract between a Company and an Agent, designating the Agent as the exclusive representative for various advertising and marketing activities. Key features include the definition of the agency relationship, the agent's duties, and specifics on compensation and expenses. Furthermore, the agreement outlines provisions for renewal, modification, and dispute resolution, including attorney fees. It is designed to protect both parties while ensuring clear expectations. The form requires users to fill in specific details about compensation and expenses, as well as to establish the term and governing law of the agreement. This document is particularly useful for attorneys, partners, owners, associates, paralegals, and legal assistants engaged in business marketing initiatives. They can rely on this agreement to create legally binding arrangements that promote the effective marketing of services or products while maintaining compliance with state laws.