The Joint Marketing Agreement within Allegheny is a formal contract that establishes an exclusive relationship between a Company and an Agent for advertising and marketing purposes. This agreement outlines the roles and responsibilities of both parties, including the selection and placement of advertising, as well as consulting services. Notably, the Agent acts as an independent contractor, responsible for their own taxes and insurance. The form specifies how the Agent will be compensated and reimbursed for certain expenses, ensuring transparency in financial dealings. Key features include provisions for renewal, modification, and notices, which clarify communication expectations. It also addresses the governing law, attorney fees in case of litigation, and establishes that the agreement encompasses the entire understanding between the parties. This document is particularly useful for attorneys, partners, owners, associates, paralegals, and legal assistants involved in marketing strategies, as it provides a clear framework for collaborative advertising efforts and safeguards both parties' interests.