While copyrights protect creative works, trademarks provide you with exclusive rights to specific words or symbols associated with your business. Trademarks can protect the use of a company's name and its product names, brand identity (like logos), and slogans.
A mark may qualify as a valid trademark only if it meets three separate requirements: it must be distinctive, nonfunctional, and used in commerce. Trademarks must be distinctive enough to serve their basic function of distinguishing one seller's goods from another's.
And/or its affiliated entities in the United States and other countries. ZOOM is a trademark of Zoom Video Communications, Inc.
If you are ready to protect your logo with a trademark, can help. We conduct a direct-hit search of the federal database, file your application with the USPTO and provide other helpful forms. Plus, the Complete Coverage package includes legal advice from an attorney.
Registering a trademark yourself The United States Patent and Trademark Office (USPTO) provides a trademark application and instructions to walk applicants through the process on its website. In some cases, registering a trademark is straightforward and doing it by yourself probably wouldn't raise any issues.