Complete the Ohio State Department Trademark Registration Form (PDF) then print to submit with the following requirements. Complete the OSU TM Registration Request Form. Attach the Artwork of the Logo or Wordmark to Register. Supply the Date of First Use in Commerce. Include Exhibits of Use in Commerce.
The Registered Marks of the University Registered marks include but are not limited to: Ohio State University, “Ohio State,” “Buckeyes,” Ohio State Buckeyes, Go Bucks, Brutus the Buckeye, the Block O, the institutional logo, the University seal, Brutus Buckeye and the Athletic Logo.
Pursuant to Ohio law, all student organizations must obtain permission for use of the university name or logo or trademarked assets for all requests. This includes websites, social media account pages, event or other marketing materials, and branded apparel or merchandise. These guidelines go into effect immediately.
The Ohio State University has successfully obtained a trademark registration for the word “THE,” which has been the university's moniker and rallying cry at sporting events for decades.
The change from simply “OSU” was said to “reflect the national stature of the institution.” University officials wanted the institution to be known as “The Ohio State University,” again, since OSU could also mean Oregon State University and Oklahoma State University.
It depends. Higher value tends to lie in name recognition rather than familiarity of a logo. Since logos change more often than names, it usually makes more sense to register a standard character mark to protect the business moniker itself.
You will need to register it as a trademark with the United States Patent and Trademark Office. The name that you select for your company must be distinctive to receive trademark protection. Common words or phrases that are not inherently distinctive are not offered trademark protection.
The design of the Ohio State Buckeye leaf was originally drawn in 1950 by alumnus and comic strip artist Milton Caniff and was intended to represent the buckeye tree as a symbol for strength and sturdiness of all Ohio State students.
Trademarking your company's logo is an essential step to protect your rights. It's also a complex process that requires expert legal assistance. What would you like to protect?
A logo or trademark is any photograph, word, or symbol used to identify a brand, service, or product. You need permission to use a logo unless it is for editorial or information purposes, such as when a logo is used in a written article or being used as part of a comparative product statement.