General Rules of Proper Trademark Use Trademarks should be used as adjectives – not as nouns or verbs. ingly, a trademark should not be used alone. Rather, a trademark term should always be used with, and immediately precede, the generic noun that describes the product or component in question.
In summary, the trademark symbol (™) is used for unregistered or pending trademarks, while the registered trademark symbol (®) is used specifically for marks that have been officially registered.
Trademark/Servicemark Publications/Forms Form NumberForm NameFee TM/SM 15 Trademark or Servicemark Application $10 TM/SM 30 Trademark or Servicemark Renewal Application $5 TM/SM 35a Trademark or Servicemark Assignment Application $5 TM/SM 35b Trademark or Servicemark Application for Change of Name and/or Address of Registrant $51 more row
You can trademark your logo in either black and white or color. If you choose black and white, your trademark registration will cover any colors you may choose for your logo in the future, giving you flexibility to change colors and still retain your trademark protection.
Always use the trademark consistently, including the same spelling, punctuation, and spacing. Always use a trademark as an adjective that modifies a noun, and never as a singular or plural noun. Never use a trademark as a verb. You are not xeroxing; you are using a XEROX copier.
Using a trade mark without permission is considered trade mark infringement and can result in serious consequences. Infringing on someone else's trade mark rights can result in liability for damages and penalties, which can be substantial.
Marks should be used as adjectives, not nouns or verbs. Generally, use of the Mark should be followed by the common descriptive term for the goods or services. For example, you should say "please pass me a KLEENEX® tissue" and NOT "please pass me a KLEENEX®."
A trademark is a distinguishable and recognizable sign, design, or expression that identifies specific products or services of a particular source as distinct from others. A logo is a graphic sign, mark, or symbol used to identify a particular source. It is fair to say that a logo is a type of trademark.
Many businesses have a logo that they use to promote their goods or services. Often this is in addition to their name, which might just be plain words. Ideally, if you have a logo, which is more than just a stylised version of your words, then it would be preferable to register both the plain word mark, and the logo.
Wix, however (as described in Section 2 of the Wix Logo Maker Terms of Use), provides the Wix Logos as-is: Wix cannot vouch for the uniqueness of your Wix Logo, cannot guarantee that the logo you choose is not already used or owned by someone else, and you may or may not be able to register or use your Wix Logo as a ...