The trademark office will then evaluate your application to see if it qualifies for trademark protection. Best of all, they will not consider the other business who is using the same name if they haven't filed for trademark protection. This means you can get a trademark even if someone else is using your business name.
General Rules of Proper Trademark Use Trademarks should be used as adjectives – not as nouns or verbs. ingly, a trademark should not be used alone. Rather, a trademark term should always be used with, and immediately precede, the generic noun that describes the product or component in question.
U.S. trademark law enables you to protect a logo design, word mark or any other brand identifier from being used by another third party in connection with a similar product or service to yours.
You can trademark your logo in either black and white or color. If you choose black and white, your trademark registration will cover any colors you may choose for your logo in the future, giving you flexibility to change colors and still retain your trademark protection.
Many businesses have a logo that they use to promote their goods or services. Often this is in addition to their name, which might just be plain words. Ideally, if you have a logo, which is more than just a stylised version of your words, then it would be preferable to register both the plain word mark, and the logo.
Yes, any trademark owner can use the TM symbol at any time. You don't have to ask for permission or have the approval of the US Patent and Trademark Office. In fact, a trademark owner can continue to use the TM symbol even if the US Patent and Trademark Office rejects their trademark application.
To register a trademark with the U.S. Patent and Trademark Office (USPTO), you will need to fill out and submit a trademark application. You can do this online, through the USPTO Trademark Center, an online trademark filing service, an attorney, or by submitting a paper application.
To insert the trademark symbol (™) in your logo or text, you can follow these steps: Keyboard Shortcut: On a Windows computer, you can use the keyboard shortcut “Alt + 0153” (numeric keypad) to insert the trademark symbol (™). Make sure the Num Lock is enabled.
How to make sure you have a strong logo design for your trademark. Use a unique image or graphic design rather than something generic. Keep it clean and clear with a good use of color and empty space. Use easy-to-read typography. Make sure your design represents your brand identity and appeals to your target audience.
There is some flexibility regarding how and where to use a trademark symbol (TM, SM, or ®). Typically, it is placed in the upper right-hand corner, in the lower right-hand corner, or level with the mark or logo itself—each is an acceptable way of displaying the relevant symbol.