How to manage backorders: Anticipate order demand. Sometimes it's easy to forecast when an item will be in high demand. Diversify between multiple suppliers. Update product pages for backordered items. Provide incentives. Ship products separately. Keep customers updated.
Hello, Customer's First Name! Thank you for choosing our brand and placing an order with us! We wanted to let know that the item name you purchased is currently out of stock. We have received a high volume of orders and while we strive to maintain a good supply of products, sometimes we make an error.