Rubin Postaer and Associates (RPA) resulted from the merger of BBDO Worldwide, Doyle Dane Bernbach (DDB) and Needham Harper Worldwide, which together formed Omnicom Group in 1986.
From all-rounders to specialist sites, this list covers all the best websites for marketing professionals to bookmark, reference, and subscribe to. MarketingSherpa. Marketing Week. Marketing Brew. Demand Curve. Search Engine Land. Social Media Today. Product-Led Alliance. Think with Google.
The “Big Five” — WPP plc, Omnicom Group, Publicis Groupe, Interpublic Group of Companies (IPG), and Dentsu Inc. — lead the ad industry through sheer size and global reach, each boasting intricate histories and extensive workforces. Based in London, WPP leads the pack in revenue, followed by New York-based Omnicom.