Diversify your advertising streams. Generate more first-party data about your audience. Maximize impressions with content recommendations. Repurpose content to get more backlinks using the skyscraper technique. Focus on SEO. Prioritize usability.
Ing to recent data, small businesses spend around 10,6% of their company budgets on marketing, which may vary from $10,000 to $50,000 a year. Data also suggests that these numbers and percentages are growing.