How to write a sales letter Write a catchy headline that grabs your customer's attention. Use testimonials or statistics. Give readers a call to action. Offer something to the customer that is limited in time or quantity. Use a postscript (p.s.) to add a guarantee or personal address.
The four A's of a sales letter are Attention, Appeal, Application, and Action; using these aspects can help create an effective sales letter.
Here's How This Sales Letter Formula Breaks Down Say something that gets your prospect's attention. Tell your prospect why he/she should be interested. Tell your prospect why he/she should believe what you are saying is true. Prove it's true. Itemize and describe all the benefits of your product or service.