As a general rule, managers take a percentage of all income generated by the artist in exchange for their management services. Commission rates typically range from 15-25% of the artist's gross income from: Recording royalties: Sales, streaming and licensing of recorded music.
Having a music manager is not always necessary. In fact, until you have built a name for yourself, you don't need a manager. Managers that approach you before you can be considered a sound investment may not be looking out for your interests. They're just trying to get a few bucks off a struggling artist.
What Percentage Do They Make? The most common, or easiest gauging point for management percentage, at least in North America, is 15 to 20% of gross artist revenue. I personally don't know of anyone who charges 15% of gross but I have heard through the industry that some people do. I personally hear of 20% more often.
Comments Section Networking: Attend industry events, music conferences, and shows to meet people in the industry. Research: Look for managers who work with artists in your genre and have a track record of success. Referrals: Ask fellow musicians and industry contacts for recommendations.
Another great way to find artist managers for projects is to simply try and get in touch with the artist. Nine times out of Ten, contact forms for artists from their website or channels will go to the manager.
Several online platforms are designed to connect artists with industry professionals, including managers. Sites like ReverbNation, Sonicbids, and Music Gateway offer opportunities to showcase your music and connect with potential managers. Use these platforms to expand your reach and network.
1. Commission-Based Earnings: The primary way artist managers earn their income is through a commission on the artist's earnings.
Managers' commissions are typically between 15 to 20% of an artist's gross income. Whether it's 15% or 20% really depends on the level of the band and the bargaining power of each party. I've seen some net deals, but they are extremely rare. That being said, I always push for a net commission on merchandise.
Business owners often sign these written agreements directly with the management company. This typically gives the management company operational control for an established period of time, usually for two to five years.