Music management companies are your face in the industry. They represent you and advocate for the best deals. They guide you on personal and business issues to ensure you're always in your prime form. On the other hand, record labels are more interested in selling your music.
Artist managers guide every aspect of their clients' careers, counseling them on professional decisions and opportunities, overseeing their day-to-day schedules and activities, and representing their interests within larger productions and teams.
Many artist management contracts have an initial term of 1-3 years with options to extend for further periods. That's basically the standard term these days, but it could be longer, or possibly even shorter in some situations. Consider the pros and cons of short vs long term.
Artist management contracts outline the expectations, responsibilities and revenue splits straight from the get-go. There's simply too much to consider to leave it to a verbal agreement. How do you even remember what you've agreed to without having it all down in writing?
The common average rate we've observed is around 15%, but it can differ depending on the scope and specific needs of an artist. The scale of some careers, for example, requires a business manager and a "normal" manager to collaborate, separating the business side from the career strategy.
Steps To Starting An Artist Management Company Build Your Artist Roster. Sign A Contract. Don't Quit Your Day Job Just Yet. Draft an Artist Management Company Business Plan. Make a Name for Yourself. Get Organized. Work With an Entertainment Accountant. Hire an Entertainment Lawyer.
Build your professional network Promoting your client's name and talents and building friendships with other managers and artists in the industry can help you establish a strong brand identity and increase awareness. This can encourage others to reach out to you and your client with jobs and business opportunities.
In conclusion, starting a career in artist management requires a love for music, strong communication skills, a network of industry contacts, and knowledge of the business side of the industry. By gaining experience and building relationships, you can pave your way to success in this exciting field.
How long is a normal artist manager contract? The standard length of the management contract is three years but it can vary from 2 to 5 years on a case by case basis. Most contracts also include a "Sunset" clause.