What is Demand Forecasting? In eCommerce demand forecasting means predicting future sales using data on your business' past performance. You're finding out when and why individual products sold well (or poorly) and using that knowledge to optimize your strategy for the future.
How is ecommerce forecasting done? Ecommerce forecasting is done by estimating future demand for your products. These forecasts are typically based on historical metrics like previous sales data and current inventory trends like stock levels.
Revenue in the eCommerce Market is projected to reach US$4,791.00bn in 2025. Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.83%, resulting in a projected market volume of US$6,478.00bn by 2029.
Here are five essential steps to effectively forecast customer demand. Analyze Historical Data. Incorporate Market Trends. Utilize Advanced Analytics. Monitor External Factors. Engage with Customers.
Depending on how long you've been running your eCommerce shop and the sources of your visits, there are three different methods for forecasting: Your competitors' sales history. Your own sales history. Statistical data about the channels you should use.
Top-down sales forecasts Start with the total size of the market and estimate what percentage of the market the business can capture. If the size of a market is $20 million, for example, a company may estimate it can win 10% of that market, making its sales forecast $2 million for the year.
How is ecommerce forecasting done? Ecommerce forecasting is done by estimating future demand for your products. These forecasts are typically based on historical metrics like previous sales data and current inventory trends like stock levels.