Nike retains NBA uniform contract for further 12 years. The brand will continue to design and manufacture NBA, WNBA, and G League uniforms until 2037.
Earlier this year, WNBA No. 1 overall pick Caitlin Clark made headlines by signing a groundbreaking endorsement deal with Nike valued at $28 million over the next eight years.
Question of the Day Black History Month: How much did Tiger Woods earn over his 27 years of contracts with Nike? What do you get when you pair one of the world's most famous brands with one of the world's most famous athletes?
Nike, Inc. and the National Basketball Players Association (NBPA) also extended their group license agreement, making Nike, Inc. an official partner of the NBPA.
Nike's deal with the NFL now extends through 2038. Nike will continue to be the exclusive uniform provider for the NFL through 2038, a position it has held since 2012. The deal comes after the NFL briefly held talks with other bidders competing for the agreement.
Nike signs 12-year partnership extension with NBA, WNBA and G League. Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037. Nike will remain the exclusive on-court uniform and apparel provider for an additional 12 seasons.
Nike's brand collaborations have allowed them to reach audiences they wouldn't have been able to reach on their own. Some of Nike's most notable brand partnerships have included companies such as Apple, Beats by Dre, and CLOT.
In this context, Nike grants intellectual property rights through licenses to third parties, who are entitled to manufacture and distribute these products.
The company zealously guards several brand elements forming its intellectual property foundation. Take the Swoosh itself - registered in 1971, this deceptively simple mark has grown to symbolize athletic excellence. Nike strategically maintains multiple trademark registrations spanning clothing to digital properties.