How can franchises protect their intellectual property in this industry? What are some examples of predatory pricing in the ice cream market?The first three "wrongs" in the UCL require proof of a "business act or practice. In addition to trademark infringement, Noble Roman's asserts that Sahara engaged in false designation of origin and unlawful competition. Show your contract and this disclosure document to an advisor, like a lawyer or an accountant. Buying a franchise is a complex investment. Reading the terms together, the store owner is compelled to buy his ice cream products from his area franchisor as a condition of his franchise. Sometimes, regulations might disproportionately affect smaller or newer franchises compared to larger, more established ones, leading to unfair competition. There are dozens and dozens of fast food franchises in the US, all in cutthroat competition. Utes as are deemed necessary to control unfair competition.