How can franchises protect their intellectual property in this industry? What are some examples of predatory pricing in the ice cream market?Sometimes, regulations might disproportionately affect smaller or newer franchises compared to larger, more established ones, leading to unfair competition. Item 12 and the "territory" provisions in the franchise agreement describe whether the franchisor and other franchisees can compete with you. We're thrilled about the possibility of granting you a Handel's ice cream franchise. Please fill out the form below to get started. Unfair competition often involves deceptive, dishonest and fraudulent business practices. Here are a few frequently asked questions and basic answers. We conclude that franchisees failed to prove any unlawful conspiracy to fix the wholesale prices of BaskinRobbins ice cream products.