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It's typical for startups to allot between 10-20% of the company's equity to an "employee stock option pool" A pie chart showing the typical equity division at an early-stage startup. Founders typically keep 75%, with investors and employees getting 15% and 10%, respectively.
Founders typically give up 20-40% of their company's equity in a seed or series A financing. But this number could be much higher (or lower) depending on a number of factors that we will discuss shortly. “How much equity should we sell to investors for our seed or series A round?”
It's typical for startups to allot between 10-20% of the company's equity to an "employee stock option pool" A pie chart showing the typical equity division at an early-stage startup. Founders typically keep 75%, with investors and employees getting 15% and 10%, respectively.
In summary, 1% equity can be a good offer if the startup has strong potential, your role is significant, and the overall compensation package is competitive. However, it could also be seen as low depending on the context. It's essential to assess all these factors before making a decision.
As a rule of thumb, a non-founder CEO joining an early-stage startup (that has been running less than a year) would receive 7-10% equity. Other C-level execs would receive 1-5% equity that vests over time (usually 4 years).
The short answer to "how much equity should a founder keep" is founders should keep at least 50% equity in a startup for as long as possible, while investors get between 20 and 30%. There should also be a 10 to 20% portion set aside for employee stock options and, in some cases, about 5% left in a reserve pool.
Startup financial advisor David Ehrenberg suggests that 5 to 10 percent is a fair equity stake for CEOs who join the company later. Research by SaaStr backs up this suggestion. The average founder/CEO holds roughly 14 percent equity at the company's IPO, while an outside CEO holds an average of 6 to 8 percent.
He suggests allocating around 10% of the company's equity to the first 10 employees and emphasizes the importance of financial success for early those team members.