The goal of a retainer is to provide your clients with ongoing access to your agency's services. Furthermore, with a retainer agreement, agencies can offer their services at discounted prices to improve client retention. Exactly how much depends on the type of retainer you offer—which we will discuss further.
Retainer agreements (also referred to as representation agreements) are a type of compensation agreement with lawyers either for reserving their employment or as compensation for future services. Also inside the agreement are details on the scope and procedure for the representation.
A service proposal should address the following: Introduction: Briefly describe your company and its services. Problem Statement: Clearly define the client's needs or the problem they're facing. Proposed Solution: Detail your strategy for resolving the client's problem.
You can divide a proposal letter into three main sections, the problem, its solution and your qualifications for solving the issue. Consider the problem to be your "why." This is the purpose or reasoning for the proposed project. The problem is the issue or task you hope to solve.