Deceptive Practices In Advertising In Texas
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The primary tool the Office of the Attorney General uses to protect Texas consumers is the Deceptive Trade Practices Act (DTPA). This law lists many practices that are false, deceptive, or misleading. When you fall victim to illegal practices covered by the DTPA, you may have the right to sue for damages under the act.
Elements of a DTPA Claim Generally, to prevail on a DTPA claim, plaintiffs must establish three elements: The plaintiff is a consumer; The defendant engaged in false, misleading, or deceptive acts; and. The acts were a producing cause of the consumer's damages.
Sec. 17.46. DECEPTIVE TRADE PRACTICES UNLAWFUL. (a) False, misleading, or deceptive acts or practices in the conduct of any trade or commerce are hereby declared unlawful and are subject to action by the consumer protection division under Sections 17.47, 17.58, 17.60, and 17.61 of this code.
All a DTPA plaintiff is required to prove to win a DTPA case is: 1) the plaintiff was a consumer; 2) the defendant engaged in conduct prohibited by the Act; and 3) the prohibited conduct was a producing cause of the consumer's damages.
Steps to Filing a DTPA Claim The process begins with providing a written notice to the offending business at least 60 days before filing a lawsuit, detailing the complaint and specifying the alleged violations of 17.46(b) of the Texas Business and Commerce Act.
When you are ready to file a DTPA lawsuit in Texas, you can't go straight to the courthouse to file your claim. The Deceptive Trade Practices Act requires that you give written notice of your problem to the business at least 60 days before you can file the suit in court.
Under the discovery rule, a cause of action accrues when a claimant discovers or in the exercise of reasonable diligence should have discovered the injury and that the injury was likely caused by the wrongful acts of another. See Childs v. Haussecker, 974 S.W. 2d 31, 40 (Tex.
One of the best ways to avoid giving misinformation and violating the Texas Deceptive Trade Practices-Consumer Protection Act is to ensure that the information you provide is accurate and factually supported. Always double-check your facts and sources before sharing information.
A DTPA lawsuit generally must be filed within two years after the date on which the false, misleading, or deceptive act or practice occurred. If the deceptive act took place over a period of time, then, to be safe, you should begin suit two years from the date of the first such action.
