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Deceptive Practices In Advertising In Sacramento
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State:
Multi-State
County:
Sacramento
Control #:
US-000289
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FAQ
To protect and serve consumers, the Department of Consumer Affairs issues licenses in more than 100 business and 200 professional categories, including doctors, dentists, contractors, cosmetologists and automotive repair facilities.
Code § 17500. A violation of the law is a misdemeanor, punishable by up to six months in jail or by a fine of up to $2,500.00. Also, violations may expose the company to private claims for restitution or injunctive relief under the False Advertising Law.
To protect and serve consumers, the Department of Consumer Affairs issues licenses in more than 100 business and 200 professional categories, including doctors, dentists, contractors, cosmetologists and automotive repair facilities.
Department of Consumer Affairs. File a complaint online at .dca.ca or call 800.952. 5210 to have a complaint form mailed to you. California Attorney General's Office.
For example: A company may claim that 90% of their customers are satisfied with their product but only surveyed 10 people. This sample size is not large enough to accurately represent the views of the entire customer base and may not be statistically significant.
Examples: Anti-aging products that claim to "reverse aging" or supplements promising to "cure" diseases. Why it matters: Overpromising and under delivering can result in negative reviews, customer complaints, and even lawsuits.
The Consumers Legal Remedies Act (CLRA) is a California law that protects consumers against a wide range of deceptive business practices, including false advertising and misrepresentation, and allows them to seek legal remedies such as damages and injunctive relief.
To establish that an advertisement is false, a plaintiff must prove five things: (1) a false statement of fact has been made about the advertiser's own or another person's goods, services, or commercial activity; (2) the statement either deceives or has the potential to deceive a substantial portion of its targeted ...
Filled with mouthwatering legal issues, the Burger King case is one of several class action suits filed by the same law firm, including similar cases against Arby's, McDonald's, Taco Bell, and Wendy's, each alleging that the fast-food purveyors falsely represented the size of their meat-based products.
The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses.
