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Deceptive Practices In Marketing In New York
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False & Misleading Advertising New York law protects consumers from false advertising. You have a right to receive truthful information about products and services. False advertising is any advertising that is misleading in any significant way. This includes any statements or pictures about the product.
The composition of goods is another common category of deceptive claims. For example, a product advertised as “wool” had better be 100 percent wool; a mixture of wool and synthetic fabrics cannot be advertised as wool.
What is it? New York General Business Law § 349 (“Section 349”) is a law that protects consumers from deceptive acts and practices. This law gives both the Attorney General and consumers the right to take legal actions against businesses who commit unlawful acts.
The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses.
The ARB accepts complaints about the content of advertising.
In order to prevail in a false advertising lawsuit in California, the plaintiff would need to prove: The defendant lied about a material fact; The plaintiff purchased the product or services based on this lie; and. The plaintiff suffered financial harm as a result.
The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. To file a complaint with the FTC, go to ReportFraud.ftc/#/?